Friday, May 22, 2020

Synopsis Of A Weather Watcher Shines Bright Red Above...

KTTC’s weather watcher shines bright red above Minneapolis/ Saint Paul’s skyline. Warmer weather is on its way. The mid-afternoon news report confirms it. It is hot. Scorching hot. Temperatures were already in the 90s and expected to climb. Tonight those lucky enough to afford air-conditioning will ramp it up and seek peace in cooler conditions. Bud, a 70 year-old veteran of the Marine Corps, isn’t so lucky. He does not have air-conditioning. Instead, two strategically placed ceiling fans cool his 2nd story walk up. One creeks back and forth in the dining room while the other whirs in his bedroom. They do little to stymie the heat, however, along with an open window, the miniscule breeze circulating through the apartment is better than†¦show more content†¦Today and every day since a drunken driver t-boned her vehicle in the middle of an intersection Molly has issues getting to work. If she calls in sick today, she loses her job. It would be her 3rd lost job in 9 months. Losing yet another job, means that she and her husband would not be able to pay their rent. Not being able to afford rent means tonight she and her husband will have another fight. Though their experiences are vastly different, Bud and Molly are two very text book examples of people living with Post Traumatic Stress Disorder (PTSD). They are also two representative examples of people who have the potential to come into contact with a police officer or another emergency response team during a crisis. An officer or 1st responder may respond to a simple welfare check for an elderly veteran, or the officer maybe called to intervene in a more complex case of situational domestic violence. While clinicians and therapists have made strides in mental health crises, little has been done to get evidence base practices and techniques (EBP/ EBT) into the hands of those who need it the most—those on the front line, the police and emergency responders. Michael Nerheim, a State’s Attorney from Lake County, Illinois, told the Chicago Tribune, â€Å"If officer’s aren’t properly trained they could mistake something that’s really a mental illness for aggression or non-compliance† (Olsen, 2016). With The National Alliance on Mental Illness reporting that every year 2

Thursday, May 7, 2020

E-Commerce Shift Towards Personalization, Dynamic Pricing,...

Over the last few years the rapid expansion of the internet has lead to many technological, business and social shift. Examples of such shifts are the increased demand for greater internet bandwidth, the movement from physical shops to online shops and the social acceptance and trust in using the internet for financial transactions. As the internet and E-Commerce become more integrated into our lives they continuingly drive changes in how we work and live as mentioned above. The future of E-Commerce promises to bring further changes in our lives as the internet continues to expand and it is these possible future shifts which I will discuss in further detail. The first shift which is already being implemented is the increased†¦show more content†¦The customisation features mentioned above are only the beginning of the personalisation movement, as user monitoring technologies continue to progress, websites will have much greater access to information and be able to use this information in more productive ways. One example is Digital Rights Management (DRM) which was initially developed to prevent copyright infringement, however more advanced forms of DRM can now be used to gather digital media usage data which is used to develop preference profiles and implement price discrimination (Inderscience, November 2008). The information gathered via such new technologies would allow websites to develop adverts that are designed to appeal to each individual consumer and promote products and services the customer has the greatest interest in. Looking further into the future, websites may be able to work together to produce and share individ ual user profiles which contain personal details and information on preferences that could be used for marketing, or possibly creating universal user logins which give access to all participating websites. Although there is strong evidence to suggest that personalisation can greatly improve the appeal of a website, restraints would still need to be used when setting the level of customisability as too much can be detrimental to the website by making the experience confusing and feel intrusive (Fung, T. Dec. 2008).Show MoreRelatedMarketing and E-commerce Business65852 Words   |  264 Pages Complete Listing of Chapter Opening Cases, Insight Cases, E-commerce in Action Cases, and Case Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Start-Up Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Twitter’s BusinessRead MoreMobile Commerce: Beyond E-Commerce7658 Words   |  31 PagesMobile Commerce: Beyond E-Commerce Abstract The popularity of m-commerce devices, especially mobile phones among consumers high-lighted a new source of revenue for businesses. An industry review in mobile commerce found a variety of current trends and business models that will affect future strategic uses from a project management perspective. This paper explores m-commerce technology from a business perspective; how it is similar and differs from e-commerce technically; and tries identifying andRead MoreCustomer Fulfillment in the Digital Economy Amazon.Com5560 Words   |  23 PagesCustomer Fulfillment in the Digital Economy Amazon.com E-tail Customer Fulfillment Networks Pioneer â€Å"The logistics of distribution Scorecard are the iceberg below the waterline of online bookselling.†1 B-web type —Jeff Bezos, founder and CEO, Amazon.com †¢ Aggregation (e-tail) /Agora (auctions, Zshops) hybrid model KEY PARTICIPANTS â€Å"Ten years from now, no one will remember whether Consumers and business buyers Context providers †¢ †¢ Content providers Read Moredigital marketing impact on consumer buying behavior13654 Words   |  55 Pagespaper, we draw together previous research into an integrative conceptual model that explains how the key elements of DMC - frequency and content of brand communication, personalization, and interactivity - can lead to improved customer value, commitment, and loyalty. Keywords: digital marketing communication; personalization; interactivity; customer loyalty; customer relationship management 2 CONTENTS 1 INTRODUCTION..................................................................Read MoreMobile Payments13768 Words   |  56 PagesTransactions and Payment Processing Ashok Goudar Senior Enterprise Architect White Paper Contents Introduction Mobile Commerce – Business Context Mobile Commerce Strategy Mobile Channel Strategy Mobile Marketing Mobile Sales Mobile Service Mobile Payment Mobile Wallets Mobile Commerce Transaction Mobile Banking and Mobile Money Mobile Commerce Transformation Roadmap Mobile Commerce – Payment Business Scenarios Card based Mobile User to Business – Payments (CM2B) Mobile – Wallet – User to BusinessRead MoreCase study of Dell Essay17119 Words   |  69 Pagesï » ¿Cardiff Metropolitan University London School of Commerce Subject Title: Integrated Case Study -- Dell Semester: Semester Three Student: FEI WU LSC ID: L0227CHSY1013 University ID: 20066978 Supervisor: Dr. Rajendra Kumar 19/09/2014 Acknowledgement This report is fully of supports from my parents. They give me not only financial support but also materials mentally. My sincere supervisor, to my tutor, Dr. Rajendra Kumar, whose professionalism, provided his opportunity, patience to encourageRead MoreMass Customization in Apparel Industry6705 Words   |  27 Pagesplenty of supply chain changes happening at different level to customize the product and many small and large players are already there into this space. The research has also tried to explore various apparel footwear industry players’ movement towards mass customization and cost drivers and cost saver associated with this concept. Like any other technology or business strategy, Mass Customization has also brought many challenges along with it, which can be grouped into direct and in-direct challengesRead MoreSocial Media Business Model Analysis - Case Tencent, Facebook, and Myspace34799 Words   |  140 Pagesanalysis. The framework is modified mainly based on Osterwalder’s (2002) e-business model ontology, and other three attributes have also been added into. New framework components include customer relationship, infrastructure management, product innovation, market considerations, technologies, regulations, and financial aspects. Through empirical studies on business models, Tencent emphasizes to focus on users’ personalization and provides integrated solutions, it achieves high financial return mostlyRead MoreSocial Media Business Model Analysis - Case Tencent, Facebook, and Myspace34799 Words   |  140 Pagesanalysis. The framework is modified mainly based on Osterwalder’s (2002) e-business model ontology, and other three attributes have also been added into. New framework components include customer relationship, infrastructure management, product innovation, market considerations, technologies, regulations, and financial aspects. Through empirical studies on business models, Tencent emphasizes to focus on use rs’ personalization and provides integrated solutions, it achieves high financial return mostlyRead MoreRÃÆ' ©sumÃÆ' © Marketing Management, 14th Edition - Kotler Keller26673 Words   |  107 PagesPART 4 Building Strong Brands 31 Creating Brand Equity 31 Crafting the Brand Positioning 34 Competitive Dynamics 36 PART 5 Shaping the Market Offerings 39 Setting Product Strategy 39 Designing and Managing Services 41 Developing Pricing Strategies and Programs 46 PART 6 Delivering Value 53 Designing and Managing Integrated Marketing Channels 53 Managing

Wednesday, May 6, 2020

Account Supervisor Free Essays

The print ad was slapstick and only located on their blob, but blew up Like wild fire. People rewetted their post on Twitter, and before I knew It, every social network I had was buzzing with the news. About the consumers that this advertisement targets. We will write a custom essay sample on Account Supervisor or any similar topic only for you Order Now Determine how the ad is using these perceived assumptions to evoke a consumer response. In my many years of graphic design and advertising experience, I have learned that sometimes less is more. For this particular business they pride themselves on being different, taking different approaches but staying modest at the same time. Being part of their community as much as possible and supporting local fashion shows, new up and coming underground artists, hosting events at their store. This two-brother management team knows how to stay true to their brand by exposing themselves in subtle ways and building long lasting sincere relationships. The one thing all Pittsburgh people have in common is the fact they are all die hard sports fanatics. What better way to bring a community together, than by using the symbolic Pittsburgh area code, in the black and gold color way. James Neal is in the public eye on and off the ice but has become an iconic Pittsburgh Penguin hockey player. The collaboration of the hockey player and Superheroes was no gamble for success. The ad was released last year before the playoffs and every sports fan whether or not they were a dedicated consumer, instantly became interested in the little store named Superheroes. â€Å"Consumers are becoming so savvy that tillers simply can’t settle for anything less than perfection in all aspects of the business. The onus is on companies to give consumers what they want and deserve. Technology and culture have aligned to create a perfect opportunity for consumers to drive a new era in retail, one in which they have the chance to support brands that they believe in. Companies that have heart can rise to the top. † (Winthrop, fascinations. Com) 3. Determine at least one (1) consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group(s) that you have identified. Anyone not a Pittsburgh sports fan and/or from the city of Pittsburgh wouldn’t know the meaning behind the number on the shirt. Consumer groups often include hundreds or thousands of members, often connected via the Internet, that share common concerns about a marketplace. † (http://smelliness’s. Chronic. Com) However, when a successful product is introduced to the sport market, this opens a whole new window of opportunity. Sports Teams and large retailers could eventually buy a small company like itself out, giving everyone in the nati on an opportunity to arches a logo tee by placing it in the lime light. 4. Evaluate this advertisement and its relationship with cultural values (I. E. : determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society). The ad is emphasizing Pittsburgh cultural values by creatively intertwining two resources that support and represent their city. â€Å"When you communicate across a multicultural work force, it’s important to respect each other. You have to be very sensitive to difference and then you will get better exults. I like to talk with images. How to cite Account Supervisor, Papers